Ecolibri Non-Profit Organization
Supporting Indigenous Communities in Rural Guatemala.
Overview
Design Approach
Our approach to a new brand design was to create something that placed the stories of the activities of Ecolibri at the forefront, this centres around video and photography which we contributed to over the course of our collaboration. We chose a sophisticated palette of dark blue, accented by gold, that would help information hold its space in the lexicon of visual/graphic compositions. We updated their logo and wrote the copy for their website and shot/edited videos.
Design Process
The most important aspect of our design approach was to convey credibility and professionalism, whilst not detracting from the overall work with design. We came up with a solution that will hopefully continue to attract donors and new project partners for Ecolibri in the years to come.
